Investing in Creativity
Investing in creativity should be a no-brainer. Companies like Apple sink their roots deep in the ground of creativity. Even if they don't invest directly into 'art' the investment in creativity is what keeps them consistently at the top of the food chain propelling their medium forward. According to an article in the Stanford Social Innovation Review "Arts and culture in the United States represent $730 billion, or 4.2 percent, of US gross domestic product, according to the National Endowment for the Arts and the US Bureau of Economic Analysis."
Many "investors" invest their money in startups with the goal of turning a quick buck. Getting their equity out of an investment with a good profit and dumping their interests on the next investor to focus on another startup appears to be the Wall Street/Silicon Valley investment strategy. Long term investment? What's that? Unfortunately, that pattern reflects an inherent superficiality of character and shortsightedness since many creative ideas take years or even decades to materialize (not months which is the current mindset). Amazon is a good example of a small idea given long term support to mature. However, the main difference with Amazon's business model is that it is not an inherently creative concern and thus can only be a platform for other creatives to market and sell their products of which they get a cut ... kinda like a gallery. And just like a gallery their destiny is based on their consumer base (collectors) who continue to buy from them. Do you have to be creative to make money? Clearly not but the investment in creativity bears greater fruits.
Which leads me to the question of what form of creativity should one invest in if they are looking for a more substantive experience? Well, creativity is a mindset. It is a way of thinking that enables a person to take the boat, oar, sail, compass, etc. they are given and explore the universe around them. Much like the saying 'birds of a feather flock together', investment should be done along lines of interest and experience. There is nothing worse than an money-grubbing investor that does not understand the inherent aspects of their investment and who does not listen to the creatives with the experience that can help them formulate a greater understanding of what they are trying to invest in and why.
So, the best place to start is to invest along the line of your strengths and interests. If you like and know a lot about cars then investing in actual cars or equipment for cars or artwork that features cars is a strong alignment with your interests and a good investment both monetarily and creatively. If you are interested in investing/collecting in art the first step is to know what you like and the second step is to narrow your search for it. Don't let a gallery director decide what you should have. That's like letting someone else decide what you should eat for dinner. Make up your own mind and purchase the work of an artist that has an understanding and alignment that connects you to them in a meaningful way. Sure, some collectors buy the work of artists as a blind investment - sometimes just asking a gallery director who they recommend buying. This isn't an investment in creativity. It's not even an involvement in creativity. Might as well sit in the park and watch the grass grow. The best way to get the most out of an investment is to be present and engaged in it.
Now that almost every reasonably legitimate artist has a website the web is a great spot to start looking. Hashtags work great ... #kenbermanart #bermanesque #urbantexture #deckdockusa #prorogue.